Right in time for the GamesCom expo in Cologne, EA has released a new trailer of Need for Speed Shift, showing the usual mix of fast-paced, effect-enhanced racing action.
In related news, Gamerzines.com have released another interesting Shift article. After showing us the tuning and customization menus, we get to take a look at the visuals editor where Shift gamers can paint their cars and equip it with new rims and vinyls.
Developed by Slightly Mad Studios (former Blimey! Games) and distributed by EA, Need for Speed Shift is expected to be released in September 2009 for the PC and all major consoles. A demo of Shift has been announced to be available this summer.